KPIs give you an indication of your progress. They can be simply described as: “the most important metrics from my web analytics tool”. They are the metrics that have a direct impact on your bottom line.
Web analytics provides the means to measure, analyze and optimize these metrics.
This process is very important, because KPIs are the [...]

Your online marketing strategy is not set in stone. Just as a commander adapts to changes on the battlefield, so should strategy adapt to changes online. It should always be consistent with your overall marketing strategy and the message you are sending out through other channels.
The word strategy originates from ancient Greece and refers to [...]