Rankings in de search engines are determined by 4 factors:

• Technical quality of your site’s templates and your Content Management System.
• The quality of the content on your site.
• Your sites architecture.
• Links from other sites to pages on your website.

The relative weight of these individual factors is continually changed as search engines try to improve the relevancy of their results, but in recent years none of these 4 has ever gone below 10%. Links have always been accounting for about 40-60% of your rankings.

That means your website will not rank on highly competitive search terms without theme related backlinks. What are the quality/authority links that your websites needs? This is an important question and answering it requires knowledge of how search engines look at backlinks. Some link building strategies can have a negative impact on your rankings in search engines. Buying links is one of the most discussed issues of 2007 and 2008. Another good example of link building that can have a negative impact is creating a link profile of none theme related links or links from bad neighbourhood sites.

Link building report

In order to get your website to rank well it needs link building as much as it requires search engine optimization. The link building report provides an insight into the competitive situation within the Google rankings based on specified keywords. Which position does your website have when comparing incoming links with those of competitors in the search results? Based on this analytical information you are able to improve your position and gain a competitive edge.

To realize this, the link building report contains actionable advice. Our professionals have years of experience in making your ideal link profile visible. Their knowledge, combined with the link profile of 5 of your online competitors will be used to give you a clear report of your current and best possible link profile. Of course our work is based on the rules and conditions of the search engines and contains plenty of recommendations, tips and tricks to make your site ‘an authority’ in your business.

Link building services

The link building report is a great analysis of your website’s own link profile, but it also shows you how your main competitors are doing.
But what if you need more help? It’s great to know what you need to improve, but how do you go about actually improving?
We can help you with your link building campaign. We can help you attract the quality, theme related back links you need to improve your search engine rankings. Get in touch with one of our consultants and we’ll let you know what we can do to improve your website through link building!

List of take aways

• Link building is an important element in the SEO-process
• Your website will not rank on highly competitive search terms without theme related backlinks
• Our professionals have years of experience in improving your link profile

So, what can we do for you?

Based on the above we can take a close look at your current link profile and create a link building report. In this report you will get thorough advice for the improvement and maintenance of your current link profile and future link building campaign. We can even do the link building itself!

Link Building is a post from: Onetomarket

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Search marketing requires another way of thinking

It forces you to think about how consumers might be searching for you. Maybe you have a very specific audience in the US, and that specific audience uses the term “vacation Spain” more than they do “holiday Spain”. Or you provide SEO services like we do, and you have to choose whether to aim your site at the UK, and spell search engine optimisation, or at “the rest of the world” and spell it search engine optimization.

Search Marketing consists of two different areas of expertise. While both rely on people searching and keyword research is the basis, they could hardly be any more different in al lot of aspects. Search Engine Advertising, also known as Paid Search, is the process of buying ads on the paid side of search engines. Search Engine Optimization however, is the process of optimizing sites both in content and technique, and acquiring more links to these sites to make sure they rank higher in the organic results. Both can yield a very high ROI and are amongst the most well received forms of marketing with consumers.

Key Takeaways

• Search marketing is a new form of marketing, requiring you to think of how consumers search for you
• Paid Search is the process of buying ads on the paid side of search engines
• Search Engine Optimization is the process of optimizing sites in content and technique, and acquiring links for these sites to rank higher in organic search

So, how can we help you?

Onetomarket can manage your Paid Search campaigns and can advise you on organic Search Optimization. Get in touch now!

Search is a post from: Onetomarket

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