Each website is – to a greater or lesser extent – updated, changed and there are even entire pages or domains removed.
Now that your website has been renovated completely. The file names are changed (for example index.html to index.php), etc.
Of course this is fantastic: a Web site must be improved continuously! But what if you want to get rid of the old pages without being concerned about people who stream old links to the old pages and then land on a ‘404 not found ‘error? That’s not all, search engines like Google and Yahoo and MSN may have the old urls in their index and send visitors to the now deleted pages …

The 301 redirect

The best way to redirect those pages is to redirect with the so-called ‘301 ‘. What does this 301 redirect do, The redirect automatically forwards to a new page when it is called. This makes the 301 redirect the best, not only because it automatically forwards (which the ‘302 redirect also does), but it also does it safely, without that you have to fear for penalties from the search engines.
Specifically spoken the 301 redirect tells the browser or search engine that the page is moved and sends the client (browser or search engine) automatically to the new address. It tells them, in spoken word: ‘Hey, this page was moved here and this is the new address! “.
For you as the reader, the technique will be far more important, so we go further with the technique now.

There are several ways to use a 301 redirect: PHP, ASP, ASP.NET, JSP (JAVA), IIS, ColdFusion, CGI/PERL and finally with Htaccess. The most powerful technique is to use the so-called Apache mod_rewrite module in httpd.conf or .htaccess.

Redirect with HTML or Javascript

You want to know how you can use HTML or Javascript to redirect?! Very simple: Don’t!
In the past, the so-called “meta-tag refresh redirection method is often abused with the aim to spamming. The result is that the use of it is penalized by the search engines. So don’t use it.

301 redirect with .htaccess

The big advantage of using .htaccess is the fact that redirects can be regulated on a meta-level. Unlike with the mentioned programming languages .htaccess can redirect an entire directory.
It works as follows:
1. Create a file named “.htaccess” (note the dot in the beginning!) and place it in the root of the website;
2. Open the .htaccess file in a code-editor and add the following lines to the .htaccess file:
Redirect 301 /old/old.html http://www.yoursite.com/new.html
Please note: the first part of the statement concerns the path of the old files FROM the top level of the site (So without the ‘http://www’). Also note that there is a space between these elements:
redirect 301 (The instruction that the page has been moved permanently)
/old/old.html (The old relative path en name)
http://www.you.com/new.html (new complete path and name)
Also notice that it is not required for pages to redirect to a new domain name. This can be done within a domain too!

301 redirect with Mod_Rewrite

There is much more possible within the world of redirecting with mod_rewrite, a module of the Apache Web server.
This is an incredibly powerful module where regular expressions are used, for example, to flare dynamically redirects. I show an useful example below.
When someone links to your site, they don’t always exactly use the way you prefer.
If someone links to http://www.yoursite.com and someone else links to http://yoursite.com, then Google will use a separate page rank for each url.

Yes, that’s clumsy, but it’s a fact. You can customize it with the code below.
Incidentally, those who use sitemaps in Google webmaster central, can indicate under the “preferred domain” submenu, whether they prefer Google to index the www-variant or the www-free version of their Web site.
RewriteEngine On
rewritecond %{http_host} ^yoursite.com
rewriteRule ^(.*) http://www.yoursite.com/$1 [R=301,L]

301 redirect with IIS

1. Use the right mouse button in the Internet Services Manager to choose which folder should be redirected;
2. select the radio button that says “a redirection to a URL ‘;
3. fill in the page where to will be directed;
4. Check “The exact URL entered above” and “A permanent redirection for this resource”;
5. Click on ‘Apply’.

301 redirect with Cold Fusion

For most server-side scripting and programming languages is the use of 301-redirect quite simple.

In Cold Fusion it works as follows:

301 redirect with PHP

Use the following code:
<?php
header( "Status: 301 Moved Permanently" );
header( "Location: http://www.yoursite.com/" );
exit(0); // this is optional, but is recommended. This will help prevent unnecessary output?>
ps: The Microsoft IIS server crashes if you use the following (more common) used line:
header( "HTTP/1.1 301 Moved Permanently" ); ?>


301 redirect with ASP

Use the following code:
< %@ Language=VBScript %>
< %
Response.Status="301 Moved Permanently"
Response.AddHeader "Location", "http://www.yoursite.com /"
%>


301 redirect with ASP.NET

Use the following code:
>

301 redirect with JSP / JAVA

Use the following code:
< %
response.setStatus(301);
response.setHeader( "Location", "http://www.yoursite.com /" );
response.setHeader( "Connection", "close" );
%>
301 redirect with CGI / PERL
Use the following code:
$q = new CGI;
print $q->redirect(" http://www.yoursite.com / ");
301 redirect with Ruby / Ruby on Rails
Use the following code:
def old_action
headers["Status"] = "301 Moved Permanently"
redirect_to "http://www.yoursite.com/"
end

Disclaimer: we have used these techniques in practice and found out that the operation is quit satisfying. But there are 567897653 ways in which it can go wrong. Therefore the use of these techniques is at your own risk!

301 Redirects: an overview is a post from: Onetomarket

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source: Mediascope Europe 2007

There’s a big shift going on. Old advertising methods are getting more expensive and less effective. As we look at the media spend we see happening over the years and time spent online we see a huge shift going on.

By getting the right channels online Onetomarket can provide you with the most cost effective channels bases on reaching your audience, selling your products and engaging your clients into valuable brand advocates. In our services we made a clear difference between the recruitment of new relations and the management of your current clients. The consequences: more qualified leads, better interaction, more sales, better retention program and high customer satisfaction.

Typical problems we solve

Onetomarket helps companies create effective, result driven internet marketing strategies. We can help you with:

• help you improve the quality of your traffic from search engines
• improve the ROI on your paid search campaigns
• optimize your landing pages for more and better conversions with conversion optimization
• engaging in social networks and start listening and talking with you customers in social media
• introduce and setting up your affiliate program with our affiliate management services
• getting all the right places for your online advertising campaigns

Onetomarket has all the experts to help you improve your results.

Online marketing is a post from: Onetomarket

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When it comes to search engine advertising, there are several processes which can be automated. Most common tasks which lend themselves to atomization are bid management, reporting and automatic generation and management of campaigns based on XML feeds. For automating these tasks both existing and custom build tools can be used. These tools make use of the API of the search engines. Depending on your needs we can either use an existing tool or build a custom one which will be tailored to be best suited to your company.

Tools and Advice

Onetomarket has been using and testing a number of these tools. Some of these tools have been made in house, others have been acquired from suppliers. With our experience with different kinds of technology we can help you build or select the right tools for your automation needs.

It is important to find out which tools fits your company’s needs best. Get in touch with Onetomarket now and our experts will help you select the tool that’s right for your business.

Paid Search Automation is a post from: Onetomarket

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This isn’t completely new. Google already offered ways to find images for instance. Unfortunately, not many people knew the way to that vertical search engine. And of course, people might go to YouTube to find the movies they’re looking for, but there were no ways to show your funny movie based on a ordinary query in Google.

For your business, new opportunities arise. Back in the old days, Google Image search didn’t have any influence on your search engine rankings. Today you want to rank first in Image Search for high converting terms because a lot of people will click on your image. Do you sell products? Optimize your images for the Google Image Onebox. Did you create a viral video related to your products or services? Optimize your video and try to rank to increase your traffic. Do you ‘sell’ news? Use XML Sitemaps to optimize your news stories and receive loads of traffic for the benefit of selling more CPM banners. As you see, new opportunities are born based on the rise of Universal Search.

Key Takeaways

• Universal Search is changing the result pages of Search Engines very fast.
• Universal Search offers new ways to attract relevant traffic towards your website.
• Universal Search is in an ongoing, changing process. Let us keep you up to date!

So, how can we help you?

The implementation of Universal Search is an ongoing movement within Google. Onetomarket has an up to date knowledge of the current state of Universal Search and all the elements involved. Please give us a call so we can talk about the relevant traffic you could attract in the near future!

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The Internet gives power to the individual.

Everybody is able to say what he’s thinking. And every critic is a great gift. The voice of your customers is your most valuable asset. This might be a wonderful thing, but as we all know: bad news travels fast. If some of your clients are not satisfied or just don’t like your products or services, they have loads of opportunities to complain public. Many people have their own blogs nowadays and they are able to burn your brand in the public domain. Others are members of big forums and might use them to criticize you. If you recognize these situations, you definitely need online reputation management.

Many of these complaints won’t be read by a large audience. Others will. In every country, there are multiple large consumer networks with big communities. The customers on these websites spent a large part of the day criticizing brands that have either wronged them or their readers. It may seem like we exaggerating, but these are real concerns for many companies.

Because of the strength and authority of these consumer organizations, two problems occur. First of all, many other customers will read the complaints of others and they can ruin your (online) reputation. Another problem is that these topics generally rank well in search engines on your keywords and therefore your search engine reputation also gets hurt. It isn’t nice to see negative titles in the search engine result pages when searching for your brand name, is it?

Does any of this sound familiar? Please contact Onetomarket, because we have a long list of clients who we’ve helped manage their online reputation. We don’t need to tell you that you’re losing loads of money if people don’t trust you. Your corporate reputation is largely determined online. Onetomarket is experienced in improving your online reputation.

Key Takeaways

• Your customers are out there and they say things about you and your brand
• The Internet can build or break your brand in a short space of time
• Recognizable? Let Onetomarket help you with your online reputation management

So, how can we help you?

We can help you find out where, when and what people are saying about your brand online. We’ll work together in finding where the conversations about your brand take place and determine the right response strategy.

Get in touch now and our experts will help you protect and improve your brand online!

Online Reputation Management is a post from: Onetomarket

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Rankings in de search engines are determined by 4 factors:

• Technical quality of your site’s templates and your Content Management System.
• The quality of the content on your site.
• Your sites architecture.
• Links from other sites to pages on your website.

The relative weight of these individual factors is continually changed as search engines try to improve the relevancy of their results, but in recent years none of these 4 has ever gone below 10%. Links have always been accounting for about 40-60% of your rankings.

That means your website will not rank on highly competitive search terms without theme related backlinks. What are the quality/authority links that your websites needs? This is an important question and answering it requires knowledge of how search engines look at backlinks. Some link building strategies can have a negative impact on your rankings in search engines. Buying links is one of the most discussed issues of 2007 and 2008. Another good example of link building that can have a negative impact is creating a link profile of none theme related links or links from bad neighbourhood sites.

Link building report

In order to get your website to rank well it needs link building as much as it requires search engine optimization. The link building report provides an insight into the competitive situation within the Google rankings based on specified keywords. Which position does your website have when comparing incoming links with those of competitors in the search results? Based on this analytical information you are able to improve your position and gain a competitive edge.

To realize this, the link building report contains actionable advice. Our professionals have years of experience in making your ideal link profile visible. Their knowledge, combined with the link profile of 5 of your online competitors will be used to give you a clear report of your current and best possible link profile. Of course our work is based on the rules and conditions of the search engines and contains plenty of recommendations, tips and tricks to make your site ‘an authority’ in your business.

Link building services

The link building report is a great analysis of your website’s own link profile, but it also shows you how your main competitors are doing.
But what if you need more help? It’s great to know what you need to improve, but how do you go about actually improving?
We can help you with your link building campaign. We can help you attract the quality, theme related back links you need to improve your search engine rankings. Get in touch with one of our consultants and we’ll let you know what we can do to improve your website through link building!

List of take aways

• Link building is an important element in the SEO-process
• Your website will not rank on highly competitive search terms without theme related backlinks
• Our professionals have years of experience in improving your link profile

So, what can we do for you?

Based on the above we can take a close look at your current link profile and create a link building report. In this report you will get thorough advice for the improvement and maintenance of your current link profile and future link building campaign. We can even do the link building itself!

Link Building is a post from: Onetomarket

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Common indicators to optimize a SEA campaign are Cost Per Action, Cost Per Click and Return On Investment. Correct monitoring, testing and optimization is needed to gain maximum results for these indicators.

The monitoring part comprises of the correct use of budgets, signalling and reacting towards trends in CPC, clicks and conversions and to monitor the competition. After monitoring comes the part of optimization, this can either be done after an analysis by hand, but especially for large volumes it becomes interesting to use bid-management tools. Onetomarket uses exclusive tools on this matter in the form of Admax.

Pay Per Click Management also encloses the field of testing, which is part of the three golden T’s in online marketing, known as Testing, Testing and Testing. Search Engine Advertising accounts need constant improvement by creating and testing new campaigns, ad copy and keywords. Testing is imperative and an important part of an optimal SEA account.

Key Takeaways

• The most important part of a paid search campaigns happens after the campaign has gone live
• In order to get the best results you’ll need a PPC management strategy
• Testing, testing & testing!

So, what can we do for you?

We help companies determine the right strategy for their paid search campaign. Our consultants have years of experience in getting the best possible results from paid search campaigns and they will be helping you to improve your results, too!

Pay per Click Management is a post from: Onetomarket

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Your website is important to your company. But does it communicate everything that is important to your visitors? How does this importance reflect to you site structure? It’s in both your and the search engine’s interest to make search results as relevant as possible. By increasing relevancy search engines make their results more valuable to the consumer. And if your company’s website gets listed for all the relevant terms in your industry it’s likely your website will become more valuable to consumers, too.

Key Takeaways

• People use search engines to find your business
• Organic search will deliver “free traffic” to your site
• Optimize your site structure to gain extra traffic and leads

So, how can we help you?

Onetomarket offers long term optimization for organic search. This means we’ll help you with creating a strategy that isn’t depending on shortcuts. We understand the value of your brand. That’s why we never risk your brand by trying to find the loopholes in the Quality Guidelines of search engines like Google, MSN and Yahoo!

To gain top positions in search engines, Onetomarket provides you with advice on tested and approved optimization techniques. We guarantee that you will have more and better qualified visitors and a long term strategy.

Organic Search is a post from: Onetomarket

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