Onetomarket was attending the Search Marketing Expo Advanced London conference. SMX Advanced stands for more advanced sessions than you would usually have at regular SMX conferences – diving into many details and looking into more sophisticated ways to have more profit from your online marketing activities.

Some highlights of this SMX Advanced were:
SEO ranking factors 2010, [...]

Onetomarket has launched the first print of their SEO book earlier. Now since this May you can order the second revisioned print of the Onetomarket book on Search Engine Optimization (SEO). The book on SEO, written in dutch, by SEO consultants Erik-Jan Bulthuis, Martijn Beijk, Martin Joosse, Jordy Noll and Sander Tamaela.

Chapters
The book contains the [...]

In this article I will explain you as a webmaster or marketer how you could prevent these messages on the basis of a simple roadmap.

There’s a big shift going on. Old advertising methods are getting more expensive and less effective. As we look at the media spend we see happening over the years and time spent online we see a huge shift going on.
By getting the right channels online Onetomarket can provide you with the most cost effective channels [...]

our mission is to create interactive marketing strategies to improve visibility and interaction in an ever-changing online media environment.
Onetomarket serves brands to reach, sell and engage customers. Our result driven digital marketing services are combining Search, Analytics, E-Mail and Affiliate Management. Founded in 2000, Onetomarket is nowadays a leading European interactive marketing agency with offices [...]

KPIs give you an indication of your progress. They can be simply described as: “the most important metrics from my web analytics tool”. They are the metrics that have a direct impact on your bottom line.
Web analytics provides the means to measure, analyze and optimize these metrics.
This process is very important, because KPIs are the [...]

Search Engines’ APIs
When it comes to search engine advertising, there are several processes which can be automated. Most common tasks which lend themselves to atomization are bid management, reporting and automatic generation and management of campaigns based on XML feeds. For automating these tasks both existing and custom build tools can be used. These tools [...]

The traffic you get from portals comes from two sources: the portals themselves and the inclusion of news results in the “normal” search results. There’s always a spike of searches for people, companies or things in the news. Search engines try to be as relevant to the user as possible by presenting them with results [...]

Why online communities?
“The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.”
Cluetrain Manifesto
But first things first, what is an online community? It’s a place online where people get together to share, to create, to achieve a common goal. They are places on the internet which bring [...]

Onetomarket specializes in driving relevant traffic to your websites using the best online channels and techniques available. Traffic that converts well!
Sales generation takes place through different channels. Especially for e-commerce based websites sales generation is very important. Onetomarket knows how to do this and which online channels are the most profitable due to our experience [...]