To maximize your profits it is recommended to pay attention to soft conversions as well as the number of sales. Onetomarket helps you with determining your soft conversion possibilities and to maximize the profitability of these leads. Lead generation through different channels Generating online sales in industries such as travel, insurance and loans is time [...]

More and more content on line is moving away from the text based media and we are seeing the emergence of more visually orientated on line media, such as images and video. Because video is becoming more and more important to the Internet and its users, Google is looking into ways to integrate video into [...]

Discover Imagine your potential customers searching for products or services and they are unable to find your business. The search results are dominated by global retailers. And you would like to stand out in the more and more crowded search result pages. You can use Local Search Marketing to reach out to your potential customers [...]

The use of the internet on mobile phones is increasing and it is not only because of the iPhone. Data rate packages are getting more affordable day by day. Speed and coverage is increasing as Telecom operators expand their network. And thus resulting in an increased use of the internet by mobile handset devices. Mostly [...]

Search is great at what it does, but there are some major limitations. It’s main strength is also it’s main weakness…..the algorithm. Whilst Google’s algorithm is extremely complex and does a good job of making sense of the web, it’s not personal. Its recommendations are based on high level mathematics which most of us won’t [...]

In the on line world, PR is even more important than it is in the off line world. The Internet has made a lot of things more transparent. Where in the off line world yesterdays paper is just used to wrap up the fish, on the Internet powerful messages last for ever and get stronger [...]

Something happened a while ago. For years, the only visual element on the Google result pages was their logo placed on top. But all of a sudden, the search engines result pages showed images, screenshots of videos, Google Maps applications and other visual content. All this new content together is named Universal Search. It’s called [...]

In “normal” search, search engines follow links to discover new pages. For blogs however, they’ve found another way of finding new content. Almost all blog software has the ability to “ping” blog search engines and blog aggregators. These search engines and aggregators will then immediately (usually within a few minutes) spider the new post and [...]

Whilst Microsoft’s search engine Live Search is still some way behind Google and Yahoo in market share it can be interesting (and profitable!) to advertise with them. They currently serve just over 9% of the total search market, which means you have access to 43 million unique users worldwide. Through our years of experience with [...]

Like Google, Yahoo works with an auction system to determine the click prices. Whilst the exact formula is secret, ad placement is based on the bid and quality score of your campaign and advert. Yahoo offers features such as ad scheduling, Geo Targeting and Campaign Budgeting. Key Takeaways Yahoo is Google largest competitor in search [...]