More and more consumers are using search engines to help them find what they are looking for. Search engine advertising (also know as ‘pay per click’ or ‘PPC’) gives you the chance to be there when a person is looking for you. This means advertising is moving from push to pull. With the right strategy [...]

Analysis comes from the Greek word analysis, and means as much as “research and break up”. Breaking up is exactly what is necessary to come to grips with massive amount of Marketing intelligence data that online marketing generates. As Web analytics guru Avinash Kaushik said “averages hide the truth”, and only by segmentation can you [...]

Search engine optimization and search engine advertising can, indeed, drive a lot of relevant traffic to the website. However, there are more channels that can drive massive amounts of traffic. Pull strategy By using SEO you are ‘pulling’ traffic to your website. People are looking for something in your niche and find your website through [...]

Search marketing requires another way of thinking It forces you to think about how consumers might be searching for you. Maybe you have a very specific audience in the US, and that specific audience uses the term “vacation Spain” more than they do “holiday Spain”. Or you provide SEO services like we do, and you [...]