Onetomarket will be speaking at the upcoming SMX in Stockholm, Sweden. This two day conference will be all about search marketing, campaign strategies and measuring those results.
Martijn Beijk and Jaap Dijkstra, Business Developer with Boat Company Lovers, will present their business case on Local Search. They will explain how to set up a successful [...]

Last year, in April, the Onetomarket Crew was at SMX Munich where they met Jens and Andreas.
Both work at T-Online, one of the biggest webportals in Germany. Jens also runs the blog Inhouse-SEO.de.
T-Online uses the Google Custom Search for its own search engine on the webportal. The team from T-Online have developed a keyword tool [...]

Lets just paraphrase this article; link building costs time. Lots of time. Because a lot of people want immediate results I will focus a lot of time and energy on this post to clarify why it is important to have loads of patience. To name a few:

it takes time to become an authority
it takes time [...]

Yesterday was the big day. The SEO book of Onetomarket has been published! At the moment, it’s only available in Dutch but we are translating the book to English at the moment. The SEO book is written by me and 5 colleagues of Onetomarket.  Everyone wrote about his or her expertise. The book is meant [...]

In this article I will explain you as a webmaster or marketer how you could prevent these messages on the basis of a simple roadmap.

With the perfect use of marketing intelligence, online managers get a clear answer to questions like:

Is SEO the best choice or should we invest more in our SEA campaigns?
Which online campaign converts better and gives us the highest profit?
How should I distribute my budget in a multi-channel campaign?

These are just some of the questions [...]

So, what’s a social network?
It’s a place online where people can create a profile, connect with friends or peers and share. Why? Because people have an inherent need to connect with other human beings. The Internet, and social networks in particular, has made this process a whole lot easier.
There are social networks to connect with [...]

Why online communities?
“The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.”
Cluetrain Manifesto
But first things first, what is an online community? It’s a place online where people get together to share, to create, to achieve a common goal. They are places on the internet which bring [...]

Getting links helps your website rank better
Rankings in de search engines are determined by 4 factors:

Technical quality of your site’s templates and your Content Management System.
The quality of the content on your site.
Your sites architecture.
Links from other sites to pages on your website.

The relative weight of these individual factors is continually changed as search engines [...]

Search engine optimization and search engine advertising can, indeed, drive a lot of relevant traffic to the website. However, there are more channels that can drive massive amounts of traffic.
Pull strategy
By using SEO you are ‘pulling’ traffic to your website. People are looking for something in your niche and find your website through search engines. [...]