With the perfect use of marketing intelligence, online managers get a clear answer to questions like: Is SEO the best choice or should we invest more in our SEA campaigns? Which online campaign converts better and gives us the highest profit? How should I distribute my budget in a multi-channel campaign? These are just some [...]

So, what’s a social network? It’s a place online where people can create a profile, connect with friends or peers and share. Why? Because people have an inherent need to connect with other human beings. The Internet, and social networks in particular, has made this process a whole lot easier. There are social networks to [...]

Why online communities? “The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.” Cluetrain Manifesto But first things first, what is an online community? It’s a place online where people get together to share, to create, to achieve a common goal. They are places on the [...]

Getting links helps your website rank better Rankings in de search engines are determined by 4 factors: Technical quality of your site’s templates and your Content Management System. The quality of the content on your site. Your sites architecture. Links from other sites to pages on your website. The relative weight of these individual factors [...]

Search engine optimization and search engine advertising can, indeed, drive a lot of relevant traffic to the website. However, there are more channels that can drive massive amounts of traffic. Pull strategy By using SEO you are ‘pulling’ traffic to your website. People are looking for something in your niche and find your website through [...]

Search marketing requires another way of thinking It forces you to think about how consumers might be searching for you. Maybe you have a very specific audience in the US, and that specific audience uses the term “vacation Spain” more than they do “holiday Spain”. Or you provide SEO services like we do, and you [...]