This year, on the first day of the event Martijn Beijk gave a presentation about the relationship with another client of Onetomarket; Conrad Electronic. He explained the successful implementation  of conversion optimization for shop.conrad.nl

There were several interesting speakers who spoke that day, but in this blog I will only post about the presentation of Mike Moran (Chief Strategist, Converseon), Simon Sundén (Digital Director, Honesty) and Martijn Beijk (SEO & Web-analystics consultant, Onetomarket).

On the second day of the event Theo Lentjes (Marketing Manager, Onetomarket) gave a presentation about Conversion optimization,  important matters like ‘what are the bottlenecks’ and ‘how can you convince visitors and convert them into taking action’ were discussed during this presentation. At the end of this post you can read more about this presentation.

Why white hat SEO is ‘the way’ for you

Mike Moran spoke during his presentation about why white hat SEO is ‘the way to go’.

SEO should be about the long term influence and the long term benefits for the client. By terms as pagerank sculpting and the upcoming social media he explained his assumption.

Google has changed his algorithm several times the past years, and the will not stop changing.

Every technical update will eventually get old and be replaced by the newest update, a process that goes on and on and on.

That is why he explained the term pagerank sculpting. In the early days of Google Pagerank sculpting was a common used technic to create excellent page rankings.  Today Pagerank sculpting doesn’t work anymore, because Google changed the page rank values. One of the things that are becoming more and more important is social media. Moran showed an example in the US were he created a query which generated only Universal and paid search results on the whole page. In other terms; there was no ‘normal’ website indicated on the first page of the Google results. What means a major change for SEO. Eventually this will lead to a triangular relationship between search, Google and you.

Moran thinks you should follow a strategy based on SEO tactics which will have benefits for everyone within the triangular relationship.

Social Media Marketing – Killer Tactics

Simon Sundén gave many tips and tricks for Social Media Marketing during his presentation. He presented the most important ones in a top 10 list:

10 Things you should do in Social Media Marketing.

1. Start a blog!
2. Optimize and ping it.
3. Link out like madness.
4. Set up a Facebook page.
5. Monitor Search words
6. Make sure you get a Facebook like button.
7. Twingly blog links. You will love it.
8. Let your ‘Social Media Naturals’ do the job.
9. React and discuss with others.
10. Change your blog in a natural social blog.

It was an interesting presentation with a lot of Swedish social media elements, though useful in many countries.

Conversion optimization: Conrad Electronic

The relationship between client and consultancy firm and how to accomplish goals was the main subject of the presentation. The use of SEO and Conversion optimization were explained. You can find the presentation via the link below.

PPC Blackhat and how to protect your campaigns against them

The subject of this presentation is Blackhat PPC. The presentation was not about showing how to trick Google, but to think as a so called ‘blackhat’ and be able to detect them. For instance; it is difficult to understand ‘ad hijackers’ without knowing how they work, or without understanding how to eliminate them. Affiliates who are generating traffic via Adwords, will cost you your traffic. The merchant pays a compensation for every sale of the affiliate. If an advertising of a brand leads to a sale for the affilate because of the name and reputation of the brand, the merchant pays for traffic that already saw the advertisement.

Sometimes the law approves certain matters, but Google doesn’t and vice versa. Mikkel deMib, a former blackhat explains that a couple of years ago he recognized that his actions caused serious problems for the ‘SEM world’ and for the people acting in this world. Mikkel deMib didn’t want to be the reason for these problems.

Conversion Optimization – Visitors, barriers & persuasion

Conversion Optimization is not about doing some tricks, but more about analyzing your costumers. Who are they, what moves them, and how can I help them to easily make a conversion on my website? How can you convince them and what is the best location to start testing. During the presentation all of these aspects were discussed.

Search Marketing Expo Stockholm is a post from: Onetomarket

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Martijn Beijk and Jaap Dijkstra, Business Developer with Boat Company Lovers, will present their business case on Local Search. They will explain how to set up a successful local search campaign.

Martijn Beijk is an SEO consultant at Onetomarket and advices about Search Engine Optimisation. Martijn advises international clients like Royal Dutch Airlines, Conrad Electronic, Deutsche Telekom and FC Barcelona. He is one of the 27 participants in the Local Search Ranking Factors.

Onetomarket speaking at SMX Stockholm is a post from: Onetomarket

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