SEO ranking factors 2010, a.o. presented by Rand Fishkin SEOmoz

Recently a patent has been granted to Google about the reasonable surfer model. Rand Fishkin explained this patent and what it meant for SEO. This session was also about the correlation between titles, headings and alt attributes within a website based on facts done by research of SEOmoz.

Linkbuilding outside of the box

This session was about linkbuilding. A lot of interesting tools were mentioned including Majestic SEO, TagCrowd and the recently launched InfluenceFinder. We have found the session about ‘how to get links from university and government websites’ particularly interesting – creative ways to get real valuable authoritative links.

Top Ten Customized Search Analytics reports

Most important thing about this session is that Web Analytics does not exist of just generating reports. It is much more than this and requires the right interpretation of the data. Good reports are necessary for interpretation and analysis of the data and some examples were shown during this session.
Important part of this track was the Visitor Journey of Customer Journey. Tracking First click visits and beyond. Something also in coherence with conversion attribution

Will Critchlow (Distilled Ltd.) his presentation is available on scribd.

The Art of Measuring Local & Mobile Search results.

Martijn Beijk, SEO Consultant and Local Search specialist at Onetomarket was a speaker at SMX Advanced London in the session ‘The Art of Measuring Local & Mobile Search Results’ together with Mike Belasco (seOverflow) and Christine Churchill (Keyrelevance).
This session was about gaining insight and visibility into both online and offline conversions from local and mobile search results. Apart from the implementation of analytics on results from Google Places the presentation of Martijn Beijk also mentioned ways to gain more insight in offline sales by using in-store surveys, coupons, etc. Important part of the presentation was an attribution model. One that could fit ‘Latent Offline Conversions’. The visitor that is orientating on your website but might be buying the product offline, in your store. Attached you will find Martijn’s Presentation with some take aways.

Summary of SMX Advanced London 2010 is a post from: Onetomarket

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1. Onetomarket speaking at SMX Stockholm

Google Analytics, the most popular Web Analytics tool, is easy to use an to implement. However, if you really want to take fully advantage of this free tool without spending lots of hours trying to get the tips & tricks out of the trouble shooting pages, you will need assistance.

Every new technological tool you adopt has a learning curve. Google Analytics is really user-friendly, but is not the exception of the rule. There are many cases where implementing and setting up the tools is a real challenge. On the other hand, every company needs to accelerate that learning process to get the most insights of these tools.

The more you speed up that process the sooner you will facilitate decision makers through gaining customer insight to drive marketing actions to boost company benefits.

So, if you have tried to recruit highly experienced staff to accelerate the learning process, you have probably realized how difficult it is. And what’s the alternative?

We offer you Google Analytics training workshops to cover all the basics, but also more advanced issues you may have to deal with.

Onetomarket employs expert consultants in the field of web analytics. We offer various training programs:

• Standards Workshops – 3 Modules: basic, medium & advance level.
• Ad-Hoc Workshops – Build your own GA training program!

We also support every training program with Analytics Consultancy since we have realized the importance of having pos-workshop assistance for our clients. Further more, you can choose packages of 10, 20 or 30 Consultancy Hours to cover the whole learning process with Interesting discounts.

Google Analytics Training is a post from: Onetomarket

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The word strategy originates from ancient Greece and refers to the commander which sets out objectives and tactics on the battlefield. Strategy is analogous to that commander; it assesses resources, sets the objectives, decides where to compete, and with what means. Determining your objectives is a critical step for successful optimization.

Strategy guides the choice of online goals, and goals determine the choice of KPIs. Web analytics can then be used to measure, monitor and optimize those metrics that affect the bottom line. The KPIs provide a framework for the analysis of your online marketing efforts. It pin-points areas for improvement and generates new ideas.

As Lewis Caroll said; “If you don’t know where you’re going, any road will get you there”. Strategy ultimately decides which metrics drive value for your company. Web analytics provides the means to measure, analyze and optimize them.

Key Takeaways

• Strategy helps your company to achieve its goals
• Strategy helps you determine your KPIs
• Online marketing requires a strategic approach

So, how can we help you?

Through our years of experience in working with online marketing campaigns we have learned how strategy determines the success of a campaign. We know what KPIs matter to your business. We can help you analyze the metrics that matter to your business and make the right decisions based on this analysis.

Get in touch with one of our experts now and we can help you with determining your online strategy and align it with your overall business strategy.

Strategy is a post from: Onetomarket

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To make this possible we have leading specialists in the world for:

• Web analytics
• Search engine marketing
• Organic search
• Local Search
• Online Advertising
• Social media
• Search Engine Reputation management
• Online PR
• E-mail marketing
• Link building and Link baiting
• (Online) marketing consultancy

Services is a post from: Onetomarket

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